Expert consulting: From professionals for professionals

Nowadays, an effective B2B sales strategy must be geared towards a company's customers as a whole. This requires a rethink at all levels - and in all departments.

Business mobility is an integral part of a working world characterized by hybrid working models. Smart travel management is needed to ensure that business travel costs don't get out of hand.

Building a global service footprint allows machine manufacturers to clearly set themselves apart from their competitors. But, as always, the devil is in the detail. Our expert for capital goods explains what steps need to be taken.

Sales is also changing rapidly in the manufacturing industry at the moment: new sales channels are emerging, while the traditional sales force is becoming less important. However, our sales specialist believes that focusing solely on sales in this situation is short-sighted. It is much more important to align the organization as a whole with the market and customers. A conversation about sales excellence, seriousness when setting targets and why interim mandates are always also a learning process.

Procurement is currently facing many challenges. In order to generate added value in the future, it needs to change - in many areas at the same time. Our procurement specialist explains how this can be achieved.

The market opportunities in China are huge, if only because of its 1.4 billion inhabitants. However, the zero Covid strategy, the Taiwan crisis and Chinese domestic politics have put a noticeable damper on the euphoria of the last 20 years: doing business in China has become more complicated and riskier. What does this mean for German SMEs? Questions for our China expert on site.