More about the interim manager
The interim manager is a passionate marketer with many years of experience with major brands. She is a proven expert in B2C marketing excellence in the food industry. She offers 360-degree marketing: from strategic planning, agile innovation management and media planning to brand activation at analog and digital touchpoints.
The food brand expert has been working as an interim manager since 2018. Since then, the business graduate has successfully completed numerous mandates - in international corporations, medium-sized companies and at a start-up. in 2020/21, she implemented the online and offline communication for the market launch of a new product for the Kerrygold brand. She also has a proven track record in managing transformations following acquisitions and mergers. For example, in a project for Meggle, which was completed at the end of 2021, in which the acquired cheese division was to be optimally positioned strategically and operationally and integrated into the group.
Sought-after expert for agile innovation management in food marketing
Companies also like to hire the marketing expert because of her profound knowledge in innovation management: here, the interim manager takes a consumer-centric approach from the outset and adapts the methods agilely to changing tasks. Qualitative and quantitative market research is just as much a part of her toolbox as workshops.
In addition to her in-depth specialist and industry knowledge in the food sector, the expert is also characterized by her excellent knowledge of sales requirements and the European retail sector. She acts confidently in international structures, project teams and markets, also thanks to her many years of experience and a two-year assignment abroad in Italy.
Marketing projects in the food sector: as an interim manager or consultant
The expert also develops solutions quickly in shorter-term consulting projects: For example, a company in the agricultural certification sector needed an external analysis and marketing structure recommendation after the Chief Marketing Officer had left the company. She quickly provided input for the next steps towards refining and concretizing the global marketing structure and strategy.
Her clients praise her as a professional manager with a quick grasp and a structured way of working. She drives her projects forward with a great deal of passion and expertise. At the same time, clients and teams appreciate the pleasant manner and working style with which she quickly gains the trust of the management team and the organization. She works with vision and always has the goal in mind. In this way, she creates added value for her clients in the shortest possible time.
