Marketing is changing rapidly. Artificial intelligence is opening up new possibilities for creating and distributing content, while search and information-seeking behavior is undergoing a fundamental shift. At the same time, customers expect personalized communication and a consistent experience across different channels. Companies must therefore continually reassess how they effectively reach their target audiences, position their brand, and ensure their marketing activities contribute measurably to business success.
In our expert consulting service specifically for marketing, experienced interim professionals share their knowledge as consultants. They demonstrate how companies can strategically align their marketing, build and position brands, make effective use of digital opportunities, and further develop structures and processes. In doing so, they always keep the market, the customer base, and corporate goals in mind, in addition to communication.
Discover in-depth expert articles, tried-and-true solutions, and new perspectives. Learn how to position your marketing for the future.
State regulations severely restrict the marketing of Rx drugs. Conventional marketing strategies don't get you very far. Prescription drugs can nevertheless be marketed in a targeted manner.
The digitalization of all areas of life is constantly giving rise to new business models. When implementing them, companies should only be guided by conventional models to a limited extent. Our digital business model expert explains what is important.
New biotechnology products are usually highly innovative, but more is needed to commercialize them: not only the product, but also the company must be prepared for the market launch. Our biotech expert explains what is important.
Innovations are key in the food sector, but must reach market maturity faster and faster in the face of stronger competition, for example from successful start-ups or the increased demands of retailers. New approaches could provide a remedy.
Digitalization has created entirely new markets. But traditional business models cannot be transferred one-to-one to digital markets. To tap into these markets, you have to take a different approach, explains our marketing expert.
In order to optimize a B2B brand, companies must leave the classic brand core definition behind and recharge the brand with substantial content. Putting together an interdisciplinary team is only the first step.
The target group of senior citizens has a lot of potential, but also many special features.
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The interim manager is an accomplished expert in OTC pharmaceutical marketing.
The interim manager is an internationally experienced expert for digital business models in the media environment - from business development, strategic partnerships and digital distribution struct
The interim manager is an internationally experienced business executive for the introduction of new products and services in the life sciences sector.
The interim manager is a passionate marketer with many years of experience with major brands. She is a proven expert in B2C marketing excellence in the food industry.
The interim manager is a proven expert in the marketing of prescription drugs and medical devices.
After graduating with a degree in graphic design from the State Academy of Fine Arts, the interim manager began his career at the advertising agency McCann Erickson in Frankfurt.
