More about the interim manager
After graduating with a degree in graphic design from the State Academy of Fine Arts, the interim manager began his career at the advertising agency McCann Erickson in Frankfurt. There he worked for Die Bahn, Ameropa-Reisen and DEVK, among others. He was soon tempted by offers that led him into self-employment, initially as a copywriter and screenwriter. Finally, he founded his own advertising agency, which the interim manager ran as managing partner for 30 years. He acted as creative director, client consultant, concept developer and copywriter.
Equally imaginative and analytical, with a wide range of interests, an open mind and always focused on people, the interim manager designed and managed brand communication for a wide variety of subjects: from fashion to mechanical engineering, from financial services to culture.
His passion for complex topics, however, led him to increasingly turn his attention to B2B communication. Now his holistic approach can fully unfold: Developing, building or even just adjusting a brand requires a deep understanding of a company's concerns, the nature of its products and, last but not least, the state of mind of its employees. Then, according to the interim manager, coherent and sustainable brand communication will also succeed - which should be an essential feature of B2B communication.
In short, the interim manager puts his heart and soul and his interdisciplinary skills into giving a company a face and a voice (brand image and tone of voice); initiating, managing and supporting a branding process internally - in close cooperation with the relevant employees and company management. In doing so, he always has the goal-oriented exchange and output of all those involved in mind and - not to be underestimated - the pleasure of doing things together (Roberto Blanco factor: a bit of fun is a must).
