More about the interim manager
The interim manager is an accomplished expert in OTC pharmaceutical marketing. She understands how to exploit the potential of target groups, products, brands and services and thus the development opportunities of existing or new products and thus create new business opportunities and offers for her clients.
The interim manager is passionate about innovative and creative OTC marketing concepts and also shows marketing potentials for how to exploit even more potential in pharmacy marketing in the OTC sell-out. Focus: The customer is the focus when it comes to developing, conceptualizing, implementing or expanding new or optimized approaches. She knows the OTC market very well and is aware of the expansion of this market, such as more and more companies with new OTC products, new innovations and product launches and the increase in RX-to-OTC switches. This is precisely where the interim manager comes up with new ideas to find promising projects for untapped target groups as well as new and profitable marketing approaches for existing or innovative products and services. She always finds the right channels and messages to convince both pharmaceutical customers and pharmacies.
She knows the pharmaceutical business both from the manufacturer side in various therapeutic areas and from the perspective of the pharmacy umbrella organization. The interim manager is familiar with the increasing challenges in OTC pharmaceutical marketing and uses her expertise and her network in a targeted manner for her clients. She always manages to inspire clients with new ideas and opportunities and accompanies clients, preferably in OTC pharma marketing. The interim manager impresses with her know-how and her many years of cross-industry experience in marketing and innovation management.
As a versatile and open-minded inventor of various products, she is passionate about innovations across all industries. Therefore, other innovation-driven industries and companies can also benefit from her fresh ideas, offers and promising marketing projects. These include, for example, consumer goods and retail, government and society, research and development as well as energy and utilities. In short, she advises, analyzes and designs a tailor-made concept for the respective objective in a time-defined and specific project
