In this interim mandate, the communications expert was tasked with promoting a company operating in the technology sector to new target groups with a PR campaign. The company, with its outstanding and innovative products, has a good image among its customer base. However, the brand was little or not at all known among other relevant target groups.
Setting up professional press relations
For technical and personnel reasons, the company had concentrated its media relations on sporadic articles in the trade press. The internal marketing resources were not sufficient for additional PR tasks. And it was not possible to set up an internal PR position, at least not in the short term. It was therefore decided to use the interim manager as the company's press office.
Company and brand awareness significantly increased
The interim manager initially developed a PR strategy for results-oriented press and public relations work, which also supported sales by addressing the target groups. This strategy focused on targeted messages to new target groups and existing customers.
Through continuous press work, he ensured a stronger presence for the company and its brand in the public and trade press. He initiated new contacts with media representatives and intensified the relationship with existing contacts. The company benefited from the interim manager's large network.
As a result, awareness of the company and its brand increased significantly.
