More about the interim manager
The interim manager stands for successful and sustainable marketing strategies. His generalist core competence lies in marketing and sales. With a background of more than 20 years' experience as a managing director of large and small brands in the consumer goods industry, he has been acting as a freelance interim CEO, interim CRO and consultant since 2009.
At Gardena, a medium-sized family business at the start of his career, the entrepreneurs appreciated and trained his cross-departmental responsibility. This shaped him from an early age. His natural curiosity is certainly one of the other reasons for his expertise outside of his core competence.
The interim manager had the opportunity to further hone his skills in marketing and sales with very different brands and in various sales channels. In doing so, he proved himself particularly in crisis-ridden economic phases by always successfully ensuring the turnaround.
His exceptionally quick perception is paired with the ability to find pragmatic solutions. His skill in dealing with difficult negotiating partners and his self-image as a temporary employed entrepreneur are further foundations for his success - even in critical company situations.
As an enthusiastic marketing and sales manager, particularly for consumer goods, he has been able to prove himself in many markets and product ranges. Whether candles at the Klosterfrau Healthcare Group, potato potato chips at Lorenz Bahlsen, lawn robots (IoT) at Worx or T-shirts, shirts and hoodies at Fruit of the Loom - the common thread is always unmistakable: his aim is always to get consumers excited about consumer goods and brands. He does everything he can to understand what could motivate people to want to own the brands and products entrusted to him. With this in mind, he formulates strategies precisely and unambiguously - and methodically implements marketing and sales together with the teams.
Another focus of his work is medium-term business plans - from sales and marketing strategies, product development plans and marketing plans to go-to-market strategies, sales coaching and sales and marketing restructuring.
The development of efficient sales and marketing information systems (ERP and business intelligence) for KPI-supported transparency in corporate management is another component of his skillset.
The interim manager leads according to transformational and transactional leadership principles, combined with passion and trust. He is goal- and results-oriented, communicates frequently and gives the teams sufficient individual creative freedom to develop resilient corporate success or to achieve the project goal.
Based on the company's vision, he creates an environment that inspires and motivates employees - so that together they can put the desired goals into practice.
His extensive international experience, including several years spent abroad, gives him a deep understanding of foreign cultures and the associated demands on leadership behavior as far as mentality-related differences in business practices. Business fluent English is a matter of course for him.
