More about the interim manager
The interim manager is an internationally experienced marketing manager in the consumer goods (FMCG) sector and an expert in brand management. His work focuses on internationalization and brand management. He has successfully (re)positioned brands on many occasions. He is also very adept at credibly integrating sustainability into brand and corporate strategy and implementing it in a consumer-relevant way. With effective marketing concepts and a consistent focus on consumer needs, he has repeatedly helped to generate growth for his clients and sustainably increase brand value.
In one of his most recent projects, the interim manager optimized local hub marketing processes for a listed personal care company. As there was no strategic planning at local level, he initiated and managed the strategy development - which was seen internally as a milestone. The previous project involved getting the brand portfolio of a personal care company, including a 250-year-old traditional brand, back on track for growth after a long period of market share losses. To this end, he drove forward the digital transformation and changed the media strategy to a purely digital strategy. Prior to this, the interim manager used his in-depth understanding of brand management for the market leader in natural cosmetics to develop a positioning for the brand that was consistently aligned with consumer needs for the first time, which was subsequently rolled out across the entire marketing mix.
Pragmatic marketing and brand strategist with intercultural expertise
The interim manager (self-employed since 2021) has mainly worked in (listed) multinational companies. He also has experience from owner-managed SMEs and start-ups. He is considered a pragmatic strategist. He develops marketing strategies and brand positioning based on the "four Ps": product, price, place and promotion. He develops innovation based on consumer insights and trend scouting.
Thanks to the multiple development and implementation of strategic plans and his experience as a key account manager and in e-commerce, he has a holistic view of companies. He has repeatedly experienced that the departments of a company do not work together as a team. There are many reasons for this, but the result is the same: It comes at the expense of effectiveness and efficiency - and employees lose their motivation. This is why the team concept is very important to the interim manager. With his empathetic leadership style and diplomatic skills, he makes a special contribution to bringing people and departments together and removing barriers to successful collaboration. Only when everyone is in the same boat and rowing in the same direction can the set goals be achieved.
Another of the interim manager's strengths is his high level of intercultural competence. He has lived and worked in Germany, French-speaking Switzerland and England. His family is also very international: his wife is Portuguese (grew up in Cape Town) and his first son was born in Geneva.
