More about the interim manager
The interim manager is a passionate brand strategist. As an interim CMO or interim executive, she supports companies in mastering the growing challenges in marketing. Her focus areas: Marketing digitization and the associated transformation processes, brand strategy processes to reposition the corporate and product brand, the development of effective marketing organizations and the establishment of value-oriented corporate and brand management.
In her most recent mandate in a globally operating family business, the interim manager accompanied the marketing & communication team after a restructuring and pandemic-related short-time work. She brought people together as a team for the first time and aligned the internal processes for the future as part of an extensive transformation process for the entire marketing department. She also improved interface management and cross-divisional collaboration. Under her leadership, new brand strategy guidelines and measures to optimize the (digital) customer journey were developed. The interim manager also supported various recruiting processes and was responsible for the onboarding of a new head of staffing and two team leads, among other things. In this context, she also developed a planning proposal for the future division structure.
In her permanent position at Health AG (formerly Otto Group), a financial services provider in the healthcare industry, the interim manager built up the marketing and corporate communications division from scratch and repositioned it within the company.
As division manager/CMO and member of management, she was largely responsible for the digital transformation of the company into an innovative technology company (cloud- and AI-based software products) and shaped the internal cultural change as a manager. She was also responsible for the strategic repositioning of the corporate and product brand, the associated relaunch process across all divisions and the go-to-market strategies of the digital product offerings.
Corporate strategy is only as strong as the power of persuasion
In her mandates, the interim manager draws on 30 years of experience - in consulting and management positions in the marketing and communications industry and as a marketing manager and member of the management board on the corporate side. She has in-depth industry knowledge from the healthcare and retail sectors. She also knows the world of advertising from working for well-known agencies such as Leagas Delaney, Jung von Matt and Springer & Jacoby.
One of the marketing expert's particular strengths is that she brings the right people together, both internally and externally, to develop and successfully implement effective strategies. Strategies that give brands, companies and people orientation and serve as clear guidelines for everyone to achieve the agreed goals. Lived values and a framework in which everyone knows what is expected of them are the compass for a trusting collaboration.
The interim manager is convinced that every corporate strategy is only as strong as the persuasive power it develops among employees and customers. In the end, it is the people who decide whether a company succeeds or fails. That's why strategies must become the guiding principle of the entire company and have what it takes to inspire employees and customers alike.
