More about the interim manager
The interim manager has more than 20 years of experience as a marketing manager in mechanical and plant engineering and automation technology. Technology is his world. Always on the pulse of the latest marketing trends, he is constantly looking for ideas and approaches to market the product range even better. He knows exactly what makes the industry and his customers tick. That is why he always focuses on the integration of marketing and sales processes in all marketing strategies and measures. His credo: together, marketing and sales form a dream team.
The interim manager started his professional career after graduating with his own advertising agency, with which he implemented projects for well-known clients from the automotive, fashion and healthcare sectors. He discovered his love for technological products and services when he moved to an engineering service provider for power plant control technology as Head of Marketing. In his next position at a leading international plant manufacturer, as Head of Marketing & Communications, he made a decisive contribution to the further development of marketing.
It was not only his trade fair concepts that set a benchmark in the industry. His exciting reports on plant projects around the world were sometimes even the deciding factor for orders in the double-digit millions. He was also responsible for the continuous development of employer branding. Geographically located between Audi and Bosch, he worked closely with HR to attract good engineers, specialists and young talent to the hidden champion. In retrospect, his emergency change communication concept, with which he was able to save a multi-year change project on central company processes from failure, was of extraordinary strategic importance.
In his last position as Head of Corporate Marketing & Communication at a medium-sized manufacturer of automation components and robotics, the digital transformation of the global market leader's marketing and sales processes was his central topic. With a CRM strategy, lead management processes and various web services for design engineers and maintenance technicians, he laid the foundations for further digital services and business models. Together with the managing director of the Indian subsidiary, he also set up the marketing organization for the India/APAC region.
Since the beginning of 2021, the interim manager has been offering his technology marketing expertise to companies in the mechanical engineering and industrial sectors in particular as an external marketing manager, consultant and interim marketing manager.
The interim manager sees himself as an asset who, in the Swabian entrepreneurial tradition, can really do everything in marketing himself if necessary. He likes to give his teams responsibility and room for development, which they always reward with top marks in employee surveys. He always analyzes situations accurately, thinking outside the box. When solving problems, he works "hands-on" and always relies on his most important tool: his own mind.
