More about the interim manager
The interim manager is an all-rounder and generalist in sales and marketing. She can draw on many years of experience as a senior product and application manager, coupled with extensive experience and expertise in B2B and B2C sales. She brings with her both corporate and SME experience as well as experience in the special approach of start-ups. She combines a strategic approach with her implementation expertise.
In addition to the tools of the trade for product managers - the 4 Ps of marketing, product life cycle management, product development milestones, UPS definition, market and competition analysis, marketing communication and storytelling, product launch and much more - she believes that stakeholder management is one of her key core competencies.
Companies are constantly faced with new challenges, be it due to changing market and competitive conditions and paradigm shifts caused by the pressure of digitalization or global crises, such as the current coronavirus pandemic. Often, "business as usual" is no longer an option.
Projects can only be successfully implemented if the employees of a company are involved in the change processes, if they are convinced of the necessary changes and innovations and are actively involved in driving their company forward, leveraging growth potential and strengthening it in the long term.
A precise analysis of the current situation is a "must" in her view, as is a systematic and strategic approach, coupled with her pronounced hands-on mentality.
A strategic realignment is always also business development. She uses tools such as strategic roadmapping for visualization and implementation plans for the systematic and timely implementation of the defined goals.
With empathy and enthusiasm, she succeeds in motivating and involving employees in new challenges and their implementation. Her aim is to implement this motivation sustainably.
