Blog posts from Deutsche Interim AG
PRACTICAL EXPERTISE
Marketing practice

How to lead brands through transformations

Guest author
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Brand management is the supreme discipline of brand management. Brands are normally only changed very cautiously. Markets, on the other hand, sometimes change very quickly. Our expert gives tips on how to guide brand management safely through transformation phases.

Brand management: The picture shows figures transforming ballpoint pen refills into paper clips.

Further reading for Marketing practice

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