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MANAGER PROFILE
Thoroughbred marketing manager and product innovation expert

Thoroughbred marketing manager and product innovation expert

  • Interim Head of Marketing (FMCG, Food and OTC)
  • Innovation management in product development
  • Brand management and portfolio management (products)

"As a thoroughbred marketing manager, I specialize in product innovation."

Qualifications

Diploma in Business Administration - Magister Artium - Mediator - Foreign language: English

Stations

Unilever - Meggle - Milupa - Novartis - Bausch & Lomb

More about the interim manager

The interim manager is a thoroughbred marketing manager trained at Unilever. His particular strengths include innovation management. He successfully puts innovations on the road - from a solid foundation based on customer insights to well-prepared stage-gate decisions and successful communication campaigns. The interim manager also offers the complete package for brand management: with market research, strategy development, concept definition, positioning, branding, packaging, product launches, campaign management (from digital to classic), pricing and promotions.

The interim manager brings with him the experience and willingness to manage projects independently and take on operational tasks from his employment and interim mandates, including in management functions.

The interim manager has more than 30 years of professional experience in medium-sized and large companies in FMCG, food and OTC. He has managed brands and projects for the Knorr brand for more than 15 years in Germany and Europe. He is proficient in all marketing processes and also masters extensive agendas in challenging settings. He is equally adept at leading interdisciplinary international teams as he is at managing a complex mix of agencies. Externally, the interim manager is competitive, internally challenging and supportive.

The interim manager is able to quickly develop an understanding of the market, the brand and the company's capabilities in order to quickly identify challenges and tasks, coordinate with the team and achieve results.

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Created by Charly Kahle
Last updated on 21.05.2025

Articles
by this manager

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Interim Marketing Manager at a global player (OTC pharma)

The interim manager was hired by a global player in the consumer health industry as an interim marketing manager. He and his team were tasked with analyzing the situation, optimizing current marketing and preparing the marketing plans for the next fiscal year.

Interim Management: The picture shows how a barista skillfully prepares a cappuccino.

How can food product portfolios be standardized?

The standardization of a food product portfolio is often viewed critically, despite the prospect of cost reductions, a shorter time-to-market and growth. When it comes to implementation, it is therefore not just a matter of gaining the trust of stakeholders.

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