More about the interim manager
The interim manager is an internationally experienced marketing expert in the B2B sector. He is involved in both strategic-conceptual and operational marketing topics. For example, he takes over the project management for the market launch of a new product and/or the development of new business areas. Or he supports top management in defining the long-term corporate strategy and works out the positioning and unique selling points as well as the corresponding storytelling (internally and externally). The interim manager also acts as a coach in the optimization of market-oriented cooperation between sales and marketing.
For these tasks, the interim manager brings extensive specialist knowledge and project experience from the product, solutions and systems business. He is equally at home in corporations (Siemens) as he is in family-run companies (Rittal).
His clients often ask: "Does marketing make a significant contribution to business success?"" From the interim manager's point of view, this perspective is not enough. He sees marketing as far more than just a support function. Rather, he sees marketing as a business partner and a game changer. That is his aspiration. That is the goal. Every day, in every project, in every function and throughout the entire process. From strategy, planning and content development through to implementation and success monitoring.
The interim manager has in-depth management experience - from small, international high-performance teams to complex structures with more than 250 employees. He is a team player, curious, with a quick grasp of things, strategically and operationally convincing. His cooperative management style both challenges and encourages every marketing team.
His previous mandates and projects have had a clear focus on technology and customer-oriented industrial companies in B2B, always in the area of tension between tradition and innovation. The spectrum ranges from family-run companies from the SME sector to globally operating business units in a group. There are also mandates and projects from the energy industry, the consulting sector and marketing service providers.
