More about the interim manager
The interim manager specializes in B2B marketing: from development and expansion, restructuring and digitalization to the agilization of marketing and communication organizations. His main focus is on products and services that require explanation - especially in mechanical engineering, electrical engineering, IT/SaaS and environmental technology.
The IT-savvy digital expert has been working as an independent interim manager in B2B marketing since 2020. In addition to setting up a marketing department and the successful market launch of a new generation of systems, he has designed and managed successful online campaigns for lead generation as well as various in-house trade fairs and events during this time.
In total, the business administration graduate has been working as a marketing executive for more than 20 years. Clients benefit from his high level of IT and technology expertise as well as his past as managing director of a creative agency and editor-in-chief of an IT magazine. He combines his agile mindset with entrepreneurial thinking, strong analytical skills and a pronounced focus on implementation. As chairman of an association for the standardization of embedded computing, he has a high level of technical understanding.
More than 180 successful marketing and sales projects
In more than 180 successful marketing and sales projects and with more than 60 website and app launches, the interim marketing manager has impressed both internal and external stakeholders. These range from the introduction of lead-generating content marketing and agile marketing methods to the implementation of digital asset management and the digitalization of marketing activities across various channels and business units.
He brings projects forward with great commitment and dynamism. He impresses C-level, employees and stakeholders alike with his technical expertise and advice, social skills and strong team spirit.
