More about the interim manager
The interim manager is an expert in digital marketing projects, digital strategy and marketing automation. She is particularly strong at translating complex systems, internal processes and multi-layered customer structures into efficient and successful go-to-market strategies. In doing so, she focuses on the benefits for end customers as well as profitable solutions for her clients. At the same time, the internationally trained Master's graduate in Digital Design and Management forges internally smooth marketing processes that are viable and sustainable.
The interim manager has over 20 years of digital experience in industrial groups, advertising agencies and media. She won a Grimme Online Award for the most innovative website of a public youth radio station, which was created by her.
She designed and managed digital projects worth millions for the agricultural industry and worked with heterogeneous teams in international corporate structures. The interim manager has developed digital (agricultural) services that bring high added value for customers and have created benefits for companies through digitalization such as marketing automation, CRM, customer loyalty programs, email marketing and campaign management.
The interim manager has mastered the entire range of marketing digitalization. She develops concepts and also plans large digital projects with comprehensive process restructuring. She is experienced in the supervision of marketing automation, presents and negotiates confidently with internal and external stakeholders. Her briefings for IT service providers and agencies are clear.
Two examples from the interim manager's career:
- During the takeover of a Fortune 500 company, she analyzed digital marketing landscapes and customer approaches for a DAX company and laid an important foundation for the global corporation's market development with her concept.
- On behalf of a large consulting firm, she developed the global, five-year digital strategy for a DAX company with a small team. She provided recommendations for standardized technology worldwide and for process changes in order to implement digital marketing in all countries and thus gain market share.
The interim manager's core values are openness, integrity and transparency. She creates a motivating atmosphere in her mandates. She combines an outside perspective and the knowledge of the teams to create future-oriented, digital solutions.
As an operational manager in large companies, she knows the goals and motivations of management as well as the challenges faced by teams and external service providers in daily business. Due to her international education and career, she is also well-versed in multicultural work.
The interim manager comes from a creative and artistic family, which has given her creativity. In her private life, she plays the flute (jazz) and relaxes with yoga and meditation. She has two daughters and feels privileged to be able to work flexibly while spending valuable time with her family.
