More about the interim manager
The interim manager is an expert in B2B product marketing and communication in the life sciences and mechanical engineering sectors as well as for complex products and services that require explanation. She offers her clients more than 20 years of experience in marketing for leading companies in the Swiss biotechnology and laboratory industry as well as the appropriate academic background (microbiology).
In one of her most recent mandates, she worked with the CMO to develop the marketing of a Swiss biotechnology start-up. She designed the communication for the market launch of the flagship product in Europe. This included the development of corporate identity and design guidelines as well as the conception, implementation and editing of the company website, marketing materials and trade fair appearances. She was also responsible for social media marketing.
Prior to this, she was Marketing Communications Manager at the Swiss global market leader for environmental monitoring (air sampling), where she was initially responsible for the company's digital communications and social media management. This included the company website with search engine optimization (SEO), LinkedIn and YouTube video marketing as well as newsletter communication. As an interim marketing manager, she previously supported the global market launch of an innovative product generation (including a trade fair) for a Swiss specialist machine manufacturer.
Market launches with expertise in marketing, product management and sales
The marketing expert has been self-employed as an interim manager with her own marketing agency since 2020. In addition to the mandates already mentioned, she supports various companies, primarily in the biotechnology, laboratory industry (life sciences) and mechanical engineering sectors. The interim manager worked in these sectors for a long time before becoming self-employed, most recently as Marketing Communications Manager in laboratory automation. Before that, she gained extensive life sciences experience as a sales and product manager.
The interim manager's professional success is also based on a strong scientific background: with a Master of Advanced Studies (MAS) in Marketing and Business Administration (University of Basel), a CAS certification in Marketing Communications (ZHAW) and a Bachelor's degree as an Academic Technical Assistant (ATA) from the University of Basel. Numerous further training courses in the design and implementation of digital communication (SEO, SEA) round off the expert's portfolio.
Clients appreciate the interim manager's competent, pragmatic approach as well as her creativity and eye for detail. Her uncomplicated, collegial manner makes working with her easy and pleasant. In her free time, she loves to discover the world with her small family - sometimes as a luxurious pampering program or on her own in a motorhome.
